Our Services

Wholtra brings together the wholesale distribution software features that wholesalers and distributors need to run daily operations from one connected platform. From the moment a customer places an order to the final invoice and payment, every step lives in the same system, so your team stops re-keying data across spreadsheets and disconnected tools.

Core Wholtra Features

Our feature suite is built around how distributors really work. Order Management captures orders from phone, email, sales reps, and your online portal. Inventory Management tracks stock levels across locations, while Backorders keeps unfilled demand visible until product arrives. Warehouse staff use Pick Tickets to fulfill accurately, and finance teams rely on Invoicing and Online Payments to get paid faster with fewer errors.

Customer and Account Tools

Give buyers a self-service ordering experience with the Customer/Client Application, and keep every account organized with End Client Management, including contacts, pricing, and order history. The Control Center gives administrators one place to manage users, settings, and day-to-day activity across the business.

Built for Your Type of Distribution

Wholtra adapts to different wholesale models. If you supply retailers, see our software for convenience store distributors, which covers route-friendly ordering, fast-moving SKUs, and recurring customer orders. Ready to compare options? Review our pricing for wholesale distributors to find the plan that fits your volume.

Have questions about which features matter most for your business? Use the form below or call us, and our team will help you map your workflow to Wholtra.

How the 10 Wholtra features fit together

The real value of wholesale distribution software features is how they connect. A rep or customer enters an order, and order management checks pricing and availability from inventory management. The warehouse receives a pick ticket, short items move to backorders, and the shipped order becomes an invoice that customers can settle through online payments. Nothing is re-keyed, which cuts errors and shortens the time from order to cash.

Which wholesale distribution software features matter most?

Priorities depend on where you lose time today. If orders arrive by phone and email, start with order entry and the customer app. If stock accuracy is the problem, focus on inventory, receiving, and reports. If collections are slow, prioritize invoicing and payment options. Our B2B distribution software guide explains how to rank these needs, and reports and analytics show which changes pay off. Teams comparing vendors can also read our Orderwerks alternative comparison.

Features by customer segment

Different buyers lean on different features. Candy distributors need tight inventory control and fast replenishment. Gas station suppliers value recurring route orders and simple invoicing. Convenience store distributors need all of it, plus easy reordering for store managers. Whatever you sell, a connected CRM keeps notes, contacts, and history in one place.

Plan your rollout

Most teams start with orders, inventory, and invoicing, then add the customer app and payments once data is clean. The National Association of Wholesaler-Distributors offers industry research that can help you set goals for order accuracy and operating costs. When you are ready, check pricing or use the form below to talk with our team.

Services FAQ

Do I need all the features?

No. You can begin with the workflows that matter most and add more as your team grows.

Are the features included in one platform?

Yes. Orders, inventory, invoicing, payments, and apps share one login and one customer record.