Customer/Client Application
Your customers order and track from their phone. You get the orders in one place.
Wholtra gives your customers a B2B eCommerce portal and ordering app so they can place orders, track them, and pay from their phone or computer. You get every order in your queue without phone calls or emails. Wholesale ordering portal and customer ordering app in the same platform you use for invoicing and inventory. Built for distributors and wholesalers who want their customers to order the easy way.
A wholesale ordering portal gives your customers self-service ordering, live pricing and order history for your buyers. Here is how Wholtra helps your buyers order any time, and your team spend less time on the phone taking orders.
How it works
From their device to your queue
They log in.
Your customers get access to the wholesale customer portal or app. They see their catalog, pricing, and order history. B2B ordering app that’s built for your business.
They order.
They add items and submit. The order shows up in your queue. Customer ordering app and portal in one—you don’t re-enter orders from email or voicemail.
They track and pay.
They can see order status and pay when they’re ready. Wholesale ordering portal that keeps them informed and gets you paid without the chase.
What you get
Customer app and portal for wholesalers and distributors
Mobile-friendly ordering
Your customers can order from their phone. B2B ordering app and wholesale customer portal in one. Less “can you fax me the order?”
Their catalog, their pricing
They see the products and prices you set for them. Customer ordering app that respects your terms and your catalog.
Orders land in your queue
Every order from the wholesale ordering portal shows up in your Control Center. Same platform. No re-entry. You fulfill and invoice from one place.
Why use Wholtra for customer ordering
One platform for you and your customers
Same system as your orders and invoicing
Their orders are your orders. Wholesale customer portal and B2B ordering app that feed straight into your queue.
Less manual entry
No typing orders from email or phone. Customer ordering app means they enter it once; you see it.
Built for B2B
Pricing, terms, and catalog per client. Wholesale ordering portal that fits how distributors and wholesalers sell.
Why a wholesale ordering portal matters for distributors
Distributors win on availability and convenience. Retail buyers want to reorder in minutes, outside business hours, without waiting for a rep to call back. A portal lets them see their own pricing, check stock, repeat past orders and track deliveries, while every order lands in your system without re-keying. Business buyers increasingly expect this kind of online experience, as the U.S. Census Bureau e-commerce statistics shows.
Wholtra connects this feature to the rest of your operation. See how order management and online payments work alongside it, read about our software for convenience store distributors, and compare plans on the Wholtra pricing page to find the right fit for your volume.
What to look for in a wholesale ordering portal
When you evaluate a wholesale ordering portal, start with the basics: customer-specific pricing and catalogs; live availability so buyers only order what you can ship; easy reorders from past purchases; and access to invoices and balances. Next, check how well the tool shares data. Portal orders should connect to inventory, invoicing and payments, so a buyer’s click becomes a pick ticket and an invoice automatically.
Finally, look at the experience on a phone. Store owners often reorder from the back room or on the road, so the portal must be fast and simple on a small screen. Wholtra brings the portal together with your orders and accounts, so your team sees what buyers are ordering in real time and can step in when a customer needs help. Fewer phone orders means fewer errors and more time for selling. If you would like to see it with your own catalog, contact our team for a walkthrough.
A strong portal also supports growth. As your customer list expands, self-service scales without adding headcount, and buyers appreciate a supplier that makes ordering easy. That convenience is a quiet competitive advantage over distributors still taking every order by phone and fax.