B2B Distribution Software Built for Wholesalers and Distributors
One platform. Orders, inventory, invoicing, payments, and customer app—no ERP required for your core workflow.
B2B distribution software should fit how wholesalers and distributors actually work: one place for orders, clients, inventory, invoicing, and payments. Wholtra is built for that. Unlike order hubs that only sync to your ERP or orchestration platforms that connect many systems, Wholtra gives you a single all-in-one platform—order management, inventory, invoicing, online payments (card, ACH, invoice, COD), pick tickets, backorders, customer app, and sales rep app—without requiring a separate accounting product for day-to-day operations. That’s software for wholesalers and distributors that scales with you.
What makes Wholtra different
All-in-one B2B distribution software, not a bolt-on or middleware
Orders + inventory + invoicing + payments
Everything in one login: order management, CRM, inventory, invoicing, and payments. No “connect to QuickBooks to get invoices”—you can run the full workflow in Wholtra.
Customer portal and rep app
Your customers get a B2B ordering app; your reps get a mobile app to place orders in the field. Both are part of the same platform.
Pick tickets and backorders
Pick tickets for the warehouse and backorder notifications for customers. Built in, not add-ons.
Control center and reports
One control center and reports for orders, inventory, and sales. No separate BI tool required.
Who it’s for
Wholesalers and distributors who want one system
Wholtra is wholesale distribution software for businesses that sell to other businesses (B2B)—wholesalers, distributors, and suppliers who manage end clients, orders, and payments. If you’re tired of spreadsheets, disconnected tools, or ERP complexity just to get orders in and paid, Wholtra’s all-in-one approach gives you a single platform for the workflows that matter most. Learn more in our blog or explore wholesale order management software and services.
How to choose B2B distribution software
Five checks before you sign
The best B2B distribution software removes double entry between sales, the warehouse, and accounts receivable. Start by mapping your order flow from quote to cash. If reps re-key orders, if invoices live in a separate tool, or if customers still email purchase orders, you are paying for those gaps in time and errors. A proven platform should handle client-specific pricing, inventory by location, pick tickets, backorders, and online payments without custom integrations.
Next, look at your customers. Different buyers need different things. See how we approach software for convenience store distributors and their ideal customer profile, how candy distributors manage inventory with lot and expiry visibility, and what gas station wholesale suppliers need from route-based ordering. Each segment shows why one flexible platform beats a patchwork of tools.
Finally, check adoption. Industry groups such as the National Association of Wholesaler-Distributors publish benchmarks on margins and operating costs, which help you build a realistic business case. Choose software your team and your customers will actually use, with a mobile rep app and a self-serve ordering portal, and measure results on order accuracy, days sales outstanding, and time to ship.
B2B distribution software FAQ
What is B2B distribution software?
It is a system that manages orders, inventory, invoicing, and payments for companies that sell wholesale to other businesses.
Do I need an ERP to use it?
No. Wholtra covers the core workflow, from order entry to payment, without a separate ERP or accounting product for day-to-day operations.
Can my customers order online?
Yes. Customers get a branded ordering app with their own pricing, order history, and payment options.